BUFFALO WILD WINGS | MADNESS
We won the BWW business with one goal in mind: Make them a brand that moved at the speed of sport and culture. Those are nice buzz words, but what does that really mean? Make them real and relevant to sports.
We created a series of spots that make insightful commentary on NCAA March Madness. So a spot for Selection Sunday. A spot for the opening round. A spot for Sweet 16. You get the idea. It's ambitious and unlike anything else done for sports: Spots that are talking about what's going on in the Tournament as it happens in real time. It's a fun challenge.