DESIGN

Take away Stranger Things, and one of the biggest hits on Netflix in 2016 was Black Mirror. For the third season, I concepted and designed the key visual for the show. The idea of the show is partly in the name: our digital devices become black mirrors that we stare into when the screen is off. In previous design efforts on the show, this message sometimes came up short. So we created a visual that played off of the bummer feeling of breaking your precious black mirror (phone) with a happy emoji. This also closely reflects the tone of the show.

The biggest news story in baseball during 2014 was Derek Jeter's retirement. He's one of the greatest of all time. And he didn't cheat like A-Rod. So that's great. He has been with Gatorade for almost his entire career, and the man embodies Gatorade's brand belief, that athletic performance is driven from the inside, better than any athlete out there.

For his last home series in Yankee Stadium, we convinced Gatorade to do something they've never done before: tweak their logo. I designed a new logo featuring the iconic 2-Bolt within Derek's number. It was all over Gatorade branding throughout the stadium.

At the end of the game, he was "dunked" for the first time in his career with a 2-Bolt cooler. When he tipped his hat to the crowd, he had his 2-Bolt towel in hand. Pretty sweet moment. You couldn't have scripted it better.

 

A little branding I did for a new clothing line starting up soon. Feat. It's clothing inspired by 1920's fashion. So the branding is inspired by art deco type and design.

 

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This is a type poster I made for a friend's birthday. He loves 2001: A Space Odyssey.

I created the type based off a couple different fonts.

 

A handful of logos I've designed.

 

You've seen some of these in my other work. These are pieces I did all the design and illustration work.

 

In 2010, the Texas Rangers made the World Series for the first time. Their manager, Ron Washington, has a distinctive look and poetic quotes.

I designed this shirt, and they became quite popular in the Dallas area. I was making some decent money. But MLB was not happy with the operation. They sent multiple cease and desist letters.

Then a few months later, Nike starts selling eerily similar t-shirts. That's the way baseball go.