GATORADE | 51 AND COUNTING
Gatorade wanted to congratulate Peyton Manning on breaking the single season TD record. So we created this spot using 51 images of his 51 TD throws, using words spoken by his Dad as voice over.
We pitched it Wednesday, edited through the weekend, in time for it to run on Sunday—right after Peyton’s 51st TD.
And that's Archie Manning's smooth southern voice. Some cool advice from father to son.
When Peyton won Sports Illustrated’s “Sportsman of the Year,” we created this print ad to celebrate the unique characteristics within him that truly make him a winner.
Copywriter: Scott Cleveland