GATORADE | RECOVER TIME

Gatorade Recover is a post-game product that isn't about sweat. It's about rebuilding. In past years when Gatorade made Recover ads, they'd ask what people got from the ads. And they'd say, "I need to drink Gatorade when I sweat." They didn't get that Recover was for after the workout/game.

With that in mind, we leaned into the insight that post-game moments are not intense, awesome in-game moments. Post game is the calm after the storm.  Your body is taking a break.

Because if it's not game time, it's Recover Time.

Yo Vanilla, kick it one more time, boyyyyyyyyyy.

This guy does fun illustrations of athletes. He picked up on our ad on his own, and made some rad illustrations.