Radio On the Internet.
Tostitos wanted radio ads. They had a talking bag spokesman. So we made the "spokesbag" a DJ.
And we took an annoying character and actually made him someone we could tolerate, and even laugh with! Yay.
Oh, and since I'm an art director, I definitely need to post-caveat that the fonts were not my choice. Sometimes brands make you work with fonts that are.....well....ugly.