AIRBNB | #LIVEINTHEMOVIES

In 2016, brands paid a record breaking $2M for a 30 second Oscars spot. But with a major hotel chain as the official sponsor, Airbnb couldn't buy airtime, we couldn't even reference the Oscars, or mention any of the films in it. We were officially locked out. We had to find another way in, so we turned to the second screen: Twitter. We started with a simple question: "If you could live in any movie, what would it be?"

This campaign scored TBWA\Chiat\Day LA their first-ever Cannes Lions in Mobile and Social. 

2016 Silver Cannes Lion | Mobile

2016 Bronze Cannes Lion | Cyber

2016 Cannes Shortlist | Cyber

 
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Here's some of the best tweets: