Our task was to teach teenagers about the health benefits of Gatorade products, without boring them out of their teenage minds. We created these powerful visual print ads to get our message across.
GATORADE | THE WILL TO WIN
Gatorade has built their platform on the belief that athletic performance is driven from what’s inside an athlete. Instead of telling people that, we decided to show it through branded entertainment.
This documentary follows RGIII through his recovery process after his two knee surgeries following his rookie season. It aired on ESPN and ABC in primetime the week before the first game of his second season.
The promo spot we did is below, as well as some promo web videos.
Also, if you have an extra hour (which I'm sure you do), the full documentary is at the bottom.
The Will to Win - Case Study
RGIII: Look Inside
RGIII: Beatbox Remix
RGIII: Gift Smack Talk
RGIII: 7:16 AM
The Will to Win
BYU’s Student Film Association wanted to break down the perception that only filmophiles were allowed in. I made these simple ads to show students that if you get these, you belong in SFA.
LIBRARY OF CONGRESS
How do you convince kids that reading is cool? Show them all the new worlds their minds can create when they have more material to create with.
I illustrated and cut out each of these sets. I could’ve made a million of them had I not experienced intense scissor cramps.
Here are some miscellaneous Gatorade print pieces I love, as well as some special posters we made for athletes.
I don’t expect to win a Cannes Lion with these Instagram shorts, I just really enjoy making them. They’re therapeutic to make and a great creative outlet.