Airbnb wanted to bring the magic of movies to life during Oscars weekend.
But there was one problem: the Oscars is sponsored by Marriott, and we were blocked from buying airtime.
So we decided we would own the social conversation for brands around the Oscars.
The campaign won 2 Silver Cannes Lions in Mobile and Social.
Here's some of the best tweets:
We knew lots of brands would be live tweeting during the show. But no other brand could show real locations that let you live in the movie that just won an Oscar.