GATORADE | DEAR PEYTON
Over the course of an impressive career, Peyton Manning has reached out to hundreds of people with sincere handwritten letters. Recipients have included teammates and rivals, family and friends, coaches, celebrities and fans alike. Now, after 18 years, Gatorade pens a sincere tribute to the Sheriff using his own words.
Sports Illustrated: A new commercial featuring Peyton Manning has the internet all abuzz.
Peyton isn't a digital kind of guy. He prefers a handwritten note over a social post. In fact, he's not on social media of any kind. So when Peyton retired in 2016 and fans took to the Internet with countless messages of love and support, we wanted to create something real to honor his career.
Oh, and ESPN spoofed the film at the 2016 ESPYs Awards, which is a very important awards show....at least as far as unimportant awards goes.