GATORADE | WE LOVE SWEAT
Lee Clow has said that if you want to help a brand succeed, identify what they love and then celebrate that.
Well, guess what Gatorade loves. You don't really need to guess. It's in the title of this film.
But they do love sweat. The reason they exist as a brand is because athletes were sweating. It's an honest thing for Gatorade to celebrate.
So we made a love letter to sweat. It's pretty sweaty.
KEEP SWEATING :15s
And then we did some :15 spots showing the connection between what you lose and what you put back in. It's not often you make :15s and you love them for being conceptual and different.